A Feature Analysis of Clio-Winning Ads.

Ernst, Sandra B.

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Peer reviewed

ERIC Number: EJ230052

Record Type: Journal

Publication Date: 1980

Pages: N/A

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A Feature Analysis of Clio-Winning Ads.

Ernst, Sandra B.

Journalism Quarterly, v57 n2 p321-24 Sum 1980

Among the results of an analysis of production techniques used for United States and international television commercials are: (1) cuts are the most common form of transition in both national and international television commercials, and (2) U. S. commercials use proportionately more special effects than do international commercials. (GT)

Descriptors: Comparative Analysis, Foreign Countries, Production Techniques, Special Effects, Television Commercials, Television Research

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: United States

Grant or Contract Numbers: N/A