This paper is a part of an ongoing empirical, multi-modal comparative investigation into corporate universities in the US and the UK, the first stage of which was reported in Walton and Martin (2000). This second stage consists of an in-depth comparative study of the aims and objectives of corporate universities in the UK and US compared to traditional universities by means of mission statements/ guiding principles and associated documentation obtained from organisational web sites. The research has been undertaken to enable triangulation with data obtained from other sources. (Contains 1 figure and 5 tables.) [For complete proceedings, see ED491481.]