The object of this study was to decode the expressive symbol systems attached to broadcasting in the 1920s and to come to an understanding of the significance of the new technology by exploring the utopian dimensions which were tacitly held by the market model, and expressed in a variety of ways by the men and women who were connected in some way to broadcasting at its birth. The market model, which determined future developments in broadcasting, implied certain utopian yearnings that were reflected in various sentiments for worldwide peace and human unity, moral perfectability, and interior (cultural) enrichment. These sentiments placed an enormous power in the hands of the burgeoning technology and revealed a desire for the world to retreat from choice, from responsibility for choice, and from the arena wherein that choice is determined and subsequently implemented: politics. Seen as an intervening force in response to change, technology became in the 1920s a symbolic representation harboring feelings of political and moral discontent. This discontent placed power in the hands of the new technology: the power to bring about peace, harmony, human perfectability, and enrichment. In such a universe, human choice would no longer be necessary. (54 references) (CGD)