A study was done to assist the U.S. Office of Education in ascertaining whether there is the need and desire for mayor and city involvement in the area of consumer education and to assist the U.S. Conference of Mayors (USCM) in determining whether or not its role in the promotion and establishment of priorities for consumer education for cities will be one of action. Site visits consisting of interviews with the mayors, their staff, and other city officials were made to four cities. Several common themes were identified: (1) the need for financial support, (2) the need for an information and technical assistance clearinghouse, (3) the desirability of a comprehensive program in the schools, (4) the need for a program of instructing consumer education teachers, and (5) the desire to expand the already existing consumer education efforts. Five recommendations were made: (1) A local office of consumer education must be under the mayor's jurisdiction, (2) there must be adequate funding, (3) there must be one centralized clearinghouse providing access to information and technical assistance, (4) consumer education program content must not be limited to one or two target groups, and (5) federal and state legislation must address the local need for effective consumer education efforts. (The Education Amendments of 1972 and 1974 and the position statements of two mayors are appended.) (EM)