A study compared advertising media usage, advertising reach, and consumers' attitudes toward advertising in Israel and the United States. The study used data gathered from an Israeli survey of 1,600 consumers and an American survey of 1,500 consumers. The findings revealed that the press was the dominant advertising medium in both countries, in…

Examines linkages between media use and attitudes from a survey of Soviet and American teenagers. Finds that all youths show a great concern about the possible effects of nuclear war, with heavy media users in both countries more optimistic, but the relation was stronger among Soviet students. (MS)

Focuses on the extent of teenagers' news media exposure in the Soviet Union and America and its apparent impact on their information about nuclear issues. Finds that the Soviet teenagers were much more knowledgeable than American students about issues having to do with nuclear war. (MS)