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Buckner, Elizabeth; Lumb, Punita; Jafarova, Zahra; Kang, Phoebe; Marroquin, Adriana; Zhang, You – Journal of International Students, 2021
This article examines how a sample of 62 higher education institutions in Canada, the United States and the United Kingdom discuss international students in their official institutionalization strategies, focusing on how ideas of race and diversity are addressed. We find that institutional strategies connect international students to an abstract…
Descriptors: International Education, Foreign Students, Race, Student Diversity
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Blanco Ramírez, Gerardo – International Journal of Qualitative Studies in Education (QSE), 2016
Amidst global competition in higher education, colleges and universities adopt strategies that mimic and adapt business practices. Branding is now a widespread practice in higher education; multimodal advertisement is a manifestation of emerging branding strategies for universities. While the visibility of brands in higher education has grown…
Descriptors: Higher Education, Change Strategies, Commercialization, Rhetoric