Analysis of student journals examined the effect intergenerational service-learning had upon undergraduate students' attitudes and perceptions of older adults. Students (N = 102) engaged in 12 hours of service-learning with older adults that included writing structured reflection journals. Coding involved open, axial, and selective coding with…

This article presents the results of a study of differences in orientation toward disability over the lifecourse. The study was based on an instrument developed by the authors, the Questionnaire on Disability Identity and Opportunity (QDIO). This instrument measures two dimensions of disability: participation and orientation. Orientation, in turn,…

Critics have charged that American advertisers have often portrayed the elderly with negative stereotypes. These negative portrayals, they suggest, not only offend elderly consumers but also contribute to ageism. This study examined whether American advertisers have indeed used a great deal of negative stereotyping of the elderly, as the critics…

Studied American images of Japanese aging in Americans (N=40) living temporarily in Japan and Americans (N=120) living in Chicago and Honolulu. Results suggest that Americans idealize Japanese old age; that this idealization reflects Americans' ambivalence about dependence across the life cycle; and that this idealization is not limited to laymen.…

A cross-cultural content analysis of 2,295 prime-time television ads--859 ads from the United States and 1,436 ads from South Korea--was conducted to examine the differences in the portrayal of older people between U.S. and Korean ads. In two countries, the underrepresentation of older people in ads was found in terms of proportions of the actual…

This article describes two employment and training programs for older people funded by the government of the United States and carried out by a variety of agencies: the Senior Community Services Employment Program and the Job Training Partnership Act. The examples demonstrate the ability of older adults to learn new skills and perform new jobs.…

Compares Japanese and American television programs most often watched by children and evaluates frequency and quality of portrayal of older characters. American television was found to portray older characters more frequently and more positively than Japanese television. (NRB)