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Direct linkMcAlaney, John; Bewick, Bridgette; Hughes, Clarissa – Drugs: Education, Prevention & Policy, 2011
The social norms approach to health promotion has become remarkably popular in the last 20 years, particularly in the American college system. It is an alternative to traditional fear-based approaches of health education, which a growing body of research demonstrates is often ineffective in reducing alcohol and drug misuse. The social norms…
Descriptors: Health Education, Health Promotion, Drug Education, Drinking
