This paper examines the dominant genre of the last American television season--the action/adventure/law enforcement show--and discusses differences between this genre and television shows in the 1950s to 1970s. Today's programs are described in terms of the similarities they exhibit with the strategies of the New Right and the apparent…

This paper identifies major shifts in advertising and marketing addressed to the female audience between 1940 and 1980 in terms of women's labor, lifestyle, and leisure, and analyzes various popular and publicized conceptualizations of female identity and feminism from the point of view of business and marketers. The first period is identified as…