Visual images are widely used in science textbooks to facilitate the understanding of abstract concept of light. This study aims to compare and analyze elementary school textbooks from Korea, the United States, and Japan, focusing on how visual images are utilized to effectively convey light-related content. The findings reveal that all three…

Amidst global competition in higher education, colleges and universities adopt strategies that mimic and adapt business practices. Branding is now a widespread practice in higher education; multimodal advertisement is a manifestation of emerging branding strategies for universities. While the visibility of brands in higher education has grown…