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Direct linkAggarwal, Praveen; Rochford, Linda; Vaidyanathan, Rajiv – Journal of Marketing Education, 2009
The chair of the marketing department serves a critical role in balancing the needs of the university with those of the faculty. Because most department chairs are drawn from the faculty in their departments, the administrative role they take on conflicts with their desire to maintain their academic roles as teacher and researcher. Although there…
Descriptors: Marketing, Department Heads, Profiles, Administrator Role
