This project is situated within the interpretive tradition in organizational communication research, focusing on organizational discourse. It goes further by bringing the discussion into the 21st century through examining how communication technology--specifically e-mail--plays a role in the linguistic practices that help create, maintain and…

Traces the theoretical significance of using names as titles for situations, and applies this analysis to the United States' intercontinental ballistic missile (ICBM) programs. Argues that the names given to ICBMs preserve their utility as weapons by linking them to the myths of the nineteenth-century western frontier. (MM)