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Direct linkObermeit, Katrin – Journal of Marketing for Higher Education, 2012
Student recruitment is an increasingly important topic for universities worldwide. But in order to develop sophisticated recruitment strategies, recruitment officers need to have a clear understanding of how and why students choose colleges. This review compares the German and US research concerning university choice models, choice criteria and…
Descriptors: College Choice, Information Sources, Student Recruitment, Foreign Countries
McCaw, Donna S.; Freeman, Robert; Philhower, Susan – Illinois Institute for Rural Affairs, 2002
In a climate of increasing enrollment, reduced funding, and unfunded mandated state and federal programs, urban and rural school districts find it increasingly difficult to attract and retain qualified teachers. This paper offers suggestions to local school boards and district administrators in states with significant numbers of rural schools: (1)…
Descriptors: Teaching (Occupation), Beginning Teachers, Teacher Motivation, Teacher Shortage
