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Direct linkJung, Insung; Lee, Yekyung – Innovations in Education and Teaching International, 2015
Despite the huge popularity of YouTube, there has been little research into the factors affecting educational applications of this social medium. This study attempts to predict and compare factors influencing YouTube acceptance among university students and educators in two very different cultures, Japan and the USA, applying the Unified Theory of…
Descriptors: Video Technology, Surveys, College Faculty, Teacher Attitudes
