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Swayed by the Logo and Name: Does University Branding Work?
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Idris, Muhammad Zaffwan; Whitfield, T. W. Allan – Journal of Marketing for Higher Education, 2014
Over the last decade, many universities attempted to improve their public image by changing their corporate visual identity (CVI) and/or name. Despite the prevalence of such practices, little research has been conducted into their effectiveness. The research reported here focused upon one facet of the higher education branding debate, that of the…
Descriptors: Universities, Higher Education, Marketing, Advertising
Student Evaluation of University Image Attractiveness and Its Impact on Student Attachment to International Branch Campuses
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Wilkins, Stephen; Huisman, Jeroen – Journal of Studies in International Education, 2013
In many countries and regions around the world international students now weigh up the potential advantages and disadvantages of undertaking their higher education at an international branch campus rather than at a home campus located in a traditional destination such as the United States or United Kingdom. The aim of the research is to identify…
Descriptors: Student School Relationship, Attachment Behavior, Foreign Countries, International Schools
The Reputations of American Medical Schools
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Cole, Jonathan R.; Lipton, James A. – Social Forces, 1977
The characteristics of medical schools that predict their ratings are associated with basic science and clinical research performance: faculty productivity, eminence of the leading members of the faculty, and resources available for research. (Author/AM)
Descriptors: Educational Assessment, Educational Quality, Faculty Development, Faculty Evaluation