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Direct linkObermeit, Katrin – Journal of Marketing for Higher Education, 2012
Student recruitment is an increasingly important topic for universities worldwide. But in order to develop sophisticated recruitment strategies, recruitment officers need to have a clear understanding of how and why students choose colleges. This review compares the German and US research concerning university choice models, choice criteria and…
Descriptors: College Choice, Information Sources, Student Recruitment, Foreign Countries
Nielsen, Brita Fladvad; Rodrigues Santos, Ana Laura – International Journal of Learning and Change, 2013
A "humanitarian market" for off-grid renewable energy technologies for displaced populations in remote areas has emerged. Within this market, there are multiple stakeholder agendas. End-user needs and sustainable development goals are currently not considered through the customer-enterprise relationship and the applied product and…
Descriptors: Stakeholders, Sustainability, Energy Education, Power Technology
