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Schuler, Janice Lynn – 1986
This paper identifies major shifts in advertising and marketing addressed to the female audience between 1940 and 1980 in terms of women's labor, lifestyle, and leisure, and analyzes various popular and publicized conceptualizations of female identity and feminism from the point of view of business and marketers. The first period is identified as…
Descriptors: Advertising, Audiences, Change, Consumer Economics
Download full textMarshall, Carter L. – 1977
Focus in this preventive medicine monograph for health professionals is on consumer health education and the current and potential effects of mass communication on the quality of medical care. Following an introduction, the content is presented in four chapters. Chapter 1 covers the state of the art in consumer health education and discusses three…
Descriptors: Behavior Patterns, Consumer Economics, Consumer Education, Consumer Protection
