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Direct linkKaufman, Peter A.; Melton, Horace L.; Varner, Iris I.; Hoelscher, Mark; Schmidt, Klaus; Spaulding, Aslihan D. – Journal of Marketing Education, 2011
Using an experiential learning model as a conceptual background, this article discusses characteristics and learning objectives for well-known foreign study programs such as study tours, study abroad, and internships and compares them with a less common overseas program called the "Global Marketing Program" (GMP). GMP involves…
Descriptors: Business Administration Education, Experiential Learning, Models, Marketing
Bujea, Eleanor – 1987
The findings of a literature review of business education in Great Britain, the United States, and Canada were as follows: business education will be in greater demand in the high school and it will be extended downward into the elementary school and upward into the postsecondary institutes, especially in the areas of keyboarding and computer…
Descriptors: Academically Gifted, Accounting, Business Communication, Business Education
