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Direct linkZelnio, David; Luethke, Tiffani – Journal of Ethnographic & Qualitative Research, 2023
In the present descriptive qualitative study, we present the concept of vocational branding to provide a definition and explain how it may increase interest in a particular vocation or career. We define vocational branding as a set of stories, facts, and ideas communicating the personality, traits, and realistic benefits and challenges of a…
Descriptors: Marketing, Advertising, Career Pathways, Career Awareness
