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Peer reviewedLudwig, Timothy D.; Buchholz, Chris; Clarke, Steven W. – Journal of American College Health, 2005
In this study, the authors investigated a social marketing intervention to increase the use of bicycle helmets on a university campus in the southeastern United States. Focus groups of students developed a bicycle helmet program slogan and logo (ie, "The Grateful Head"). The authors trained student bicyclists who already used helmets (n…
Descriptors: Intervention, Focus Groups, Student Behavior, College Students
