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Webber-Thrush, Diane – CURRENTS, 2010
Alumni participation rates of 40 percent and more are not uncommon at private baccalaureate institutions in the United States. At most publics, there is real cause for cheering when the rate peaks over 10 percent. Part of the problem is simply the math. With larger pools of alumni, public institutions face much higher costs, for instance, to send…
Descriptors: Fund Raising, Donors, Alumni, Institutional Advancement