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Mourad, Maha; Meshreki, Hakim; Sarofim, Samer – Studies in Higher Education, 2020
Brand equity in higher education has received significant scholarly attention in recent years. However, there are a number of contradictions between the empirically approved determinants and the dimensions of brand equity in higher education. This research empirically investigates an adopted brand equity conceptual model in both a developed market…
Descriptors: Higher Education, Cross Cultural Studies, Comparative Education, Marketing
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O'Connell, Catherine; Saunders, Murray – Journal of Studies in International Education, 2013
This study explores responses to rankings from a group of staff working as education partnership facilitators for a professional intermediary organisation, the British Council. The study adopts an activity systems perspective from which to view the contexts in which rankings are encountered and the range of practices used to reduce tensions…
Descriptors: Global Approach, Reputation, Universities, Institutional Evaluation
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Geertz, Armin W. – American Indian Quarterly, 2011
One of the abiding problems in the study of American Indians is that it is plagued by stereotyping and romanticism. In the history of ideas in Europe and the United States, negative as well as positive stereotyping has been called "primitivism." Much of the author's work has been an attempt to get beyond primitivism in order to get to…
Descriptors: American Indians, World Views, Cross Cultural Studies, Cultural Context
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Lysons, Art; Hatherly, David – Higher Education, 1992
An approach to organizational effectiveness in higher education developed in the United States was applied to institutions in the United Kingdom and Australia to establish a basis for policy and organizational analysis. Higher reliability was found for the United Kingdom than for Australia, apparently related to cultural differences regarding…
Descriptors: Administrative Organization, Comparative Analysis, Comparative Education, Cultural Context