A study examined the advertising of Japan and the United States to determine if commercial messages reflect the cultural values of a particular society, thereby indicating the need for specialized campaigns. It was hypothesized that the majority of Japanese advertisements would use the traditional appeals of group, consensus, soft sell, veneration…

Investigates impact of national culture on interorganizational relationships among organizations. Matches 35 Japanese and American companies by their business types. Reveals that the network of shared public relations firms was loosely connected--American companies were more central. Indicates the network structure of shared public relations firms…

The shooting down of KAL Flight 007, a South Korean airliner, by a Soviet jet fighter, and the resulting deaths of the 269 people on board, has brought into focus the Reagan's administration's equivocal relationship with the Soviet Union, provided insights into the channels of power in the Soviet military hierarchy, and led other nations to…

In April 1997 in the United Kingdom (UK), "Teletubbies," a television program designed for young children, debuted. Unexpectedly, it developed a cult following among college students. In April 1998 "Teletubbies" debuted in the United States (US) on PBS. A study compared alternative readings and deconstructions of…

A study examined the influence of national political and economic interests, culture, and history on the portrayal of Arabs in two weekly news magazines. Sample articles from the American weekly "Time" magazine and the British weekly "The Economist" were examined for coverage of the October 1973 Arab-Israeli war and the June…