Appraises the information content of Singapore television advertising, and makes a comparison with relevant United States findings. Research reported in this paper is a replication of two empirical studies of the informational content of television advertising in the United States from 1977. (Author/LRW)

Among the results of an analysis of production techniques used for United States and international television commercials are: (1) cuts are the most common form of transition in both national and international television commercials, and (2) U. S. commercials use proportionately more special effects than do international commercials. (GT)

This paper begins by identifying and discussing six attributes or characteristics of television interviews, which include the function of the interview, i.e., information or entertainment; the context within which it is presented in the program; the number of interviews and interviewees; the duration of the interview and the degree of its…

The results of a comparison of television programming for children in the United States, Canada, Japan, and the democracies of Western Europe are presented. It was found that: in European countries no advertiser is allowed to sponsor a children's program, almost none of these programs carries commercials, and except in Italy, no host of a…

The results of a comparison of television programming for children in the United States, Canada, Japan, and the democracies of Western Eruope are presented. It was found that: in European countries no advertiser is allowed to sponsor a children's program, almost none of these programs carries commercials, and except in Italy, no host of a…

Reports that a classification of television news uses and gratifications based on research in Leeds, England, did not adequately encompass the functions of television news for a United States audience. (GW)

The results of research on the amount of information retained by television viewers from weather broadcasts suggest that audiences retain little information on weather conditions even though they are interested in it, and that more information is retained when the report is presented via the spoken word than with extensive use of visuals. An…

A study was conducted to describe the extent and dimensions of televised messages about nation, culture, and the Olympics, comparing them across three broadcast systems in Australia, the United Kingdom, and the United States. The study was based on complete opening ceremony telecasts by NBC in America, Australia's Network TEN, and the British…

This discussion of issues that merit investigation in British primary schools focuses on those issues that concern the links between pedagogic positions, the practices these involve, the media education issues that are thus addressed, the consequences for the activities of the learner, and the critical understandings these practices facilitate. It…