The COVID-19 pandemic has required new marketing strategies for leveraging brand equity among Higher Education Institutions. Previous research has uncovered the impact of electronic word of mouth in the Higher Education Institutions' service industry, so this research extends our knowledge of the effects of electronic word of mouth on Higher…

Chinese students studying abroad have been increasing rapidly in the past decades and become a significant financial contribution to receiving countries. Accordingly, understanding their enrollment choice is essential to facilitate college marketing and admission strategies. Though the decision process is believed to be different from domestic…

Higher education in the U.S. has undergone dramatic changes as a direct result of the COVID-19 pandemic. This study uses responses to the Digital Learning Pulse Survey (DLPS) to examine one aspect of those changes -- how institutions deal with declining enrollments. The DLPS project began in the spring of 2020, it was designed to document the…

Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…

Participation in study abroad programs continues to grow among United States college students. These programs are primarily developed, proposed, supervised, and evaluated by university and college faculty members. The aim of this article is to provide planning and recruitment recommendations for faculty members who are either considering, or have…

Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…

The "Spring 2022 Snapshot on International Educational Exchange" continues the commitment of the Institute of International Education (IIE) to map the effects of key current events, especially the COVID-19 pandemic, on international educational exchange to and from the United States. This "Snapshot on International Educational…

Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…

Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…

This article assesses changing interest from India in Canadian versus U.S. universities since the 2016 U.S. presidential election, as measured by search activity reports from Google Trends. The findings indicate a rise in Indian interest toward Canadian versus U.S. universities was underway before the election. After controlling for this trend…

The future looks very bleak for many small and medium-sized colleges and universities in the U.S. Amid all the gloom and doom, though, there is one strategic opportunity for small to medium-sized universities: incorporating carefully designed international student recruitment into the overall recruitment plan for the next five to seven years.

The "Fall 2020 International Student Enrollment Snapshot" presents current international student enrollment patterns based on data from over 700 U.S. higher education institutions. The report focuses on international students studying in person or online (in the U.S. or from abroad) at U.S. higher education institutions in Fall 2020. The…

The "Fall 2023 Snapshot on International Student Enrollment" findings are based on responses from over 630 U.S. higher education institutions on current patterns in international student enrollment as of fall 2023. The report focuses on international students studying at U.S. higher education institutions in person or online (in the…

The "Spring 2023 Snapshot on International Educational Exchange" continues the commitment of the Institute of International Education (IIE) to map the current state of international educational exchange to and from the United States. The report presents data from 527 U.S. higher education institutions in two sections: (1) current trends…

The "Fall 2022 Snapshot on International Student Enrollment" findings are based on responses from over 630 U.S. higher education institutions on current patterns in international student enrollment as of fall 2022. The report focuses on international students studying at U.S. higher education institutions in person or online (in the…