Alumni participation rates of 40 percent and more are not uncommon at private baccalaureate institutions in the United States. At most publics, there is real cause for cheering when the rate peaks over 10 percent. Part of the problem is simply the math. With larger pools of alumni, public institutions face much higher costs, for instance, to send…

Faced with large and continued cuts in state funding, U.S. public postsecondary institutions are looking for new ways to both communicate their needs and garner support. They are calling on longtime supporters, enlisting new allies, developing strategic alliances, and crafting new messages and campaigns--all to underscore the importance of higher…