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Paul Capriotti; Andrea Oliveira; Carmen Carretón – Journal of Marketing for Higher Education, 2024
Today, being actively present on social networks promotes visibility in the digital environment. Active Presence requires choosing the platforms that best suit the communication needs of the audiences, developing a frequent activity (Activity) and disseminating a certain type of publications (Presence). This study defines and evaluates the level…
Descriptors: Universities, Social Media, Social Networks, Foreign Countries
Zelnio, David; Luethke, Tiffani – Journal of Ethnographic & Qualitative Research, 2023
In the present descriptive qualitative study, we present the concept of vocational branding to provide a definition and explain how it may increase interest in a particular vocation or career. We define vocational branding as a set of stories, facts, and ideas communicating the personality, traits, and realistic benefits and challenges of a…
Descriptors: Marketing, Advertising, Career Pathways, Career Awareness
Raine, Gary – Oxford Review of Education, 2007
The commercialisation of schools is a controversial issue, but very little is known about the actual situation in UK schools. The aim of this study was to investigate, with particular reference to health education and health promotion, commercial activities and their regulation in primary schools in the Yorkshire and Humber region of the UK. A…
Descriptors: Questionnaires, Health Education, Health Promotion, School Business Relationship
Tolley, Kim; Beadie, Nancy – History of Education Quarterly, 2006
Much good work has recently been done on the socioeconomic history of teaching in the United States, particularly in relation to the "feminization" of the profession that occurred over the course of the nineteenth century. This article brings together evidence from disparate local sources in both North Carolina and New York to explore…
Descriptors: Teacher Recruitment, Advertising, Travel, Teacher Employment