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Direct linkOwston, James M. – International Journal of Educational Advancement, 2009
From 1996 to 2005, West Virginia produced the greatest percentage (56.25 percent) of institutional re-brandings in the country. In addition, the state experienced the largest proportion (25 percent) of "college-to-university" re-brandings than any other state. This study embarked on discovering possible reasons for this phenomenon and…
Descriptors: Organizational Change, Change Strategies, College Planning, Etiology
