Tests a process model of request tactic evaluation in two different cultures. Finds that, in both cultures, perceived effectiveness functions as a mediating variable between the four interactive constraints and perceived likelihood of use. Finds that Koreans rated concern for feelings and avoiding imposition highly, whereas Americans rated clarity…

Indicates that culture affected all three dimensions of the model of self-consciousness studied, with significant differences emerging between the (1) U.S. and Japanese samples on public self-consciousness and (2) U.S. and Korea on social anxiety. Reveals significantly higher levels of self-monitoring in the U.S. sample than in both the Japanese…