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| International Journal of… | 1 |
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Peer reviewedRehman, Sharaf N.; Aw, Annette; Kennan, William – International Journal of Instructional Media, 1999
Appraises the information content of Singapore television advertising, and makes a comparison with relevant United States findings. Research reported in this paper is a replication of two empirical studies of the informational content of television advertising in the United States from 1977. (Author/LRW)
Descriptors: Comparative Analysis, Content Analysis, Research Methodology, Television Commercials
