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Direct linkAmélia Brandão; Áurea Silva Ramos – Journal of Marketing for Higher Education, 2024
The COVID-19 pandemic has required new marketing strategies for leveraging brand equity among Higher Education Institutions. Previous research has uncovered the impact of electronic word of mouth in the Higher Education Institutions' service industry, so this research extends our knowledge of the effects of electronic word of mouth on Higher…
Descriptors: Psychological Patterns, Social Media, Student Recruitment, Marketing
Download full textFierke, Kerry K. – Research in Higher Education Journal, 2015
What does it mean to leave a "leadership legacy" in the organizations and communities in which we are involved? This mixed-methods research project will explore the stories of successful individuals who have left a leadership legacy. Specifically in this article, the preliminary research will share various components of a model to create…
Descriptors: Leadership, Organizational Culture, Reputation, Sustainability
