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Direct linkAmzaourou, Oulaid; Oubaha, Driss – Research in Comparative and International Education, 2018
As a response to scholars' growing calls for new and more cross-cultural perspectives in the study of educational technology acceptance, this study examined the moderating effect of Moroccan (n = 200) and American (n = 200) university students' psycho-cultural values, as conceptualized by Hofstede's multidimensional matrix, on their acceptance and…
Descriptors: Cross Cultural Studies, Web 2.0 Technologies, Student Attitudes, Foreign Countries
Cultural Interpretations of the Visual Meaning of Icons and Images Used in North American Web Design
Knight, Eliot; Gunawardena, Charlotte N.; Aydin, Cengiz Hakan – Educational Media International, 2009
This study examines cross-cultural interpretations of icons and images drawn from US academic websites. Participants from Morocco, Sri Lanka, Turkey, and the USA responded to an online questionnaire containing 18 icons and images representing online functions and information types common on US academic websites. Participants supplied meanings for…
Descriptors: North Americans, Web Sites, Computer System Design, Cross Cultural Studies
