The purpose of this research is to investigate the image of salespeople and of the selling function as perceived by business students across cultures. Of the several empirical investigations that exist in the sales literature, most are based on a single-country sample. This study extends previous knowledge on single-country perception of…

This study investigates how heterosexuality is performed and achieved in everyday language use, specifically in personal ads from the Internet. Within personal ads, it focuses on the metaphors used by ad posters to articulate concepts of love, desire, gender and sexuality. The aim was to determine how the use of certain metaphors reflects ad…

This article consists of more than fifty interviews with Spanish and Yucatec-Mayan men from Yucatan, Mexico, to the United States. Based on interview responses, I contend that Yucatec-Mayan immigrants support Jeffrey Cohen's (2004) "household model" and use a ch'i'ibal-centered, or family-centered, decision-making process to frame…

A study of 188 ninth grade American and Mexican boys and girls found significant similarities in their perception of the characteristics of the ideal man and woman. However, boys emphasized physical characteristics more than girls, and many cross-cultural differences are reported. (FMW)

In the United States and Mexico, public schooling, as a government institution, has attempted to reinforce cultural and national values explicitly through civics lessons and implicitly through attitudes and classroom management. This study shows how schools on each side of the U.S.-Mexico border attempt to teach distinct national and cultural…

A study to obtain data concerning values for child behavior from a sample of Mexican adults from Guadalajara (Jalisco, Mexico), and to compare and contrast these data with those obtained in previous research with subjects from the United States, used a sample consisting of 40 males (mean age 31.1 years) and 40 females (mean age 20.1). The subjects…