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Smith, Herman W.; Francis, Linda E. – Social Forces, 2005
Cultural expectations provide meaning to human perceptions of who-does-what-to-whom-where. However, the effects of actions directed at oneself have been much less systematically studied. This article replicates the American factorial design of Britt and Heise (1992) in a Japanese setting. The analysis demonstrates both cultural similarities and…
Descriptors: Foreign Countries, Expectation, Cross Cultural Studies, Cultural Differences