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Direct linkFreeman, Ina; Knight, Peter; Butt, Irfan – Journal of Teaching in International Business, 2011
With rapidly increasing globalization, business students are required to understand complex global markets and adapt to the rapid changes in the global landscape. This paper discusses a project where students from International Marketing courses in Pakistan, the United States, and France used an interactive platform as a base to jointly explore…
Descriptors: Global Approach, Marketing, Foreign Countries, Business Education
Download full textLiander, Bertil, Ed. – 1967
The International Marketing Federation (IMF), supported by the Marketing Science Institute, has surveyed IMF member countries and a representative scattering of others to determine the current state and future trends in marketing education. This volume presents the findings of the survey of 21 countries--Argentina, Australia, Canada, Denmark,…
Descriptors: Administrator Education, Business, Business Education, Comparative Analysis
