Analyzed China's foremost party organ, the "People's Daily," during 1979-80 to find out what changes have occurred with regard to media images of the U.S. since the normalization of the Sino-U.S. relationship. Noted a more favorable portrayal of the U.S.--at the expense of the Soviet Union. (PD)

The rapid pace of improving relations between the United States and the People's Republic of China during the late 1970s has been well scrutinized by mass media scholars, but most of the research has focused on the press coverage emanating from the United States, the People's Republic of China, and Taiwan, the major nations involved in…

To determine the extent to which Chinese mass media reflected official policy concerning U.S.-Sino relations during the six year period after the 1979 normalization of relations, a study examined Chinese newspapers and evaluated their treatment of U.S. actions. News stories, editorials, columns, and features in the Foreign Broadcasting Information…

Provides examples from six studies to illustrate how the formative research element of the Sesame Workshop production model has been used to create effective educational media in the United States, South Africa, Egypt, and China. Shows how lessons learned from formative studies provide insights into the development of new research methodologies…