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Why Koreans are More Likely to Favor "Apology," While Americans are More Likely to Favor "Thank You"
Peer reviewed
Direct linkLee, Hye Eun; Park, Hee Sun – Human Communication Research, 2011
Two studies investigated whether apologies or thanks are preferred in asking favors in the United States and Korea, and how this relates to perceptions of reduction in positive and negative face threats. In the first study (n = 224), participants composed an e-mail message where a favor was asked. In the second (n = 807), participants completed…
Descriptors: Interpersonal Communication, Questionnaires, Foreign Countries, Electronic Mail
Park, Hee Sun; Lee, Hye Eun; Song, Jeong An – Human Communication Research, 2005
A series of studies investigating cultural differences in apology usage in unsolicited email advertising messages (i.e., SPAM) are reported. Study 1 documented that in comparison to American SPAM, a greater percentage of Korean SPAM included apologies. The next five studies ("Ns" = 516, 3132, 662, 524, 536) tested various explanations…
Descriptors: Modeling (Psychology), Foreign Countries, Cultural Differences, Advertising
