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| Critical Studies in Mass… | 1 |
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Peer reviewedBudd, Mike; And Others – Critical Studies in Mass Communication, 1990
Argues that cultural studies imported to the United States often lose much of their critical edge. Contends that their misleading affirmation of the power and independence of media audiences is derived from several factors, including (1) overestimating the freedom of audiences in reception; and (2) confusing active reception with political…
Descriptors: Audience Analysis, Audience Response, Audiences, Communication Research
