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Download full textBae, Sungwon; Miller, John – ICHPER-SD Journal of Research, 2009
The purpose of this study was to identify the decision-making styles of college students for sports apparel. Modifying the Consumer Style Inventory (CSI) developed by Sproles and Kendall (1986), a quantitative research design was developed to analyze the effect of seven factors. Eight-hundred and twenty-two subjects composed of 376 male and 446…
Descriptors: College Students, Research Design, Universities, Career Choice
