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Peer reviewedAtwater, Tony – Journal of Educational Television, 1986
Describes a survey of U.S. public television programers which identified 11 factors perceived as important in making programing decisions; however, it was found that about 70 percent of total variance was explained by five of the factors: audience measures, personal feedback, program strategy, station resources, and intuition. The questionnaire is…
Descriptors: Broadcast Television, Decision Making, Educational Television, Influences
