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Hur, K. Kyoon; Robinson, John P. – 1979
A study was undertaken to investigate, from a uses and gratifications perspective, the effects of serious television drama shown in a foreign country. Specifically, the study examined the impact of "Roots," a highly acclaimed American television drama on slavery, in Great Britain and provided comparisons with the findings of…
Descriptors: Attitudes, Cross Cultural Studies, Cultural Awareness, Foreign Countries