Previous studies have identified a deficit with the higher education (HE) decision-making support offered by further education (FE) colleges, compared with other post-16 providers. However, there has been little research as to why this might be the case. This paper explores this issue by considering the HE choice-making experiences of Level 3…

Going to university is a key route to enhancing life opportunities for young people and for promoting social mobility. Despite the action of widening participation programs, substantial sociodemographic inequalities in participation persist. Few studies have focused on the role that school attended may play in exacerbating or mitigating these…

This paper draws on research conducted in four publicly funded secondary schools in the South-East of England that explored the higher education decision-making of prospective first-generation university entrants accessing school-based widening participation interventions. It begins by introducing an "ecology of intersecting influences"…

The purpose of this research was to investigate the progression outcomes of the June 2020 Key Stage 5 cohort following the completion of their post-16 studies amid the COVID-19 pandemic. The primary interest was to understand whether students from this cohort had progressed differently compared to the previous pre-pandemic cohort of students and,…

The objective of this study of student-consumers in higher education is to investigate the direct influence of student choice factors on student expectations. The mediating role of perceptions of employability in the relationship between costs of study (fees) and student satisfaction, and the outcome variable of students' recommendations, is…

This article reports research exploring students' perceptions of higher education in traditional and local universities in England and Cuba. The study has explored parallels identified in the course of research-informed teaching that harvested qualitative questionnaire data from students at two English universities. One a Traditional (high-status…

Research on the role brand image plays in higher education (HE) suggests that it is crucial to understand students' perceptions of their university. This study builds on existing empirical work by Alcaide-Pulido, Alves, and Gutierrez-Villar (2017) exploring themes of national and international recognition, economic value, university campus…

This paper explores the differential ways that working-class sixth-form students in England utilise cultural and social capital when applying to university. This process is examined in terms of the university and course choices made and associated social advantage and prestige. It employs an interpretive paradigm using qualitative methods and a…

The purpose of this paper is to critically evaluate Archer's reflexive modalities in relation to Further Education (FE) students' higher education (HE) decision-making and choices. To do this, it draws on data from a qualitative, longitudinal narrative inquiry that explored how socioeconomically under-represented FE students made their HE…

Despite the shift from an elite to a mass higher education (HE) system in the UK, participation between students with Business Technology Education Council (BTEC) and Advanced-Level (A-level) qualifications remains unequal. The data presented here is taken from a longitudinal narrative inquiry funded by the Economic and Social Research Council…

In this paper, an understanding of how an elite institution pursues diversity initiatives is explored. Research afforded a better understanding of strategies adopted for recruitment and retention whereby positive results were reported after implementation. Removing barriers that may prevent marginalized populations from enrolling were critical…

Purpose: This study empirically investigates the influence of students' brand attitudes and perceptions of brand fit on their study intention vis-à-vis international brand alliances and individual brands after alliance. Design/methodology/approach: Structural equation modelling (SEM) was used in data analysis, and a questionnaire was administered…

A hallmark of English higher education (HE) over the last twenty years has been policies seeking to increase provider competition and student choice. Central to this has been student funding policy changes, leading to rising college costs. This article asks if prospective HE students' concerns about college costs and the financial strategies they…

This article explores the degree to which mothers participate in decisions surrounding their daughters' university choices in the English higher education sector, based on a gendered PhD study involving mother and adult daughter pairings in southern England. Examples are given of how extended middle-class mothering practices are enabling their…

This paper presents findings from an interpretative phenomenological analysis with 20 students from socio-economically disadvantaged backgrounds who were accepted onto a Foundation Year in Oxford University. It explores the factors that impacted on their decision to apply to a prestigious university and student's views on their transition to the…