This paper argues that current and impending changes in the media industries in Britain, France, and Belgium will stimulate a more positive relationship between these industries and undergraduate communication studies. Topics discussed include: (1) the attitudes of both the industry and academic researchers toward research and its relationship with the communications industries; (2) industry/research relationships; (3) the inappropriateness of generalizing from research to undergraduate teaching in communication studies; (4) the government and communication studies; (5) the European situation in terms of higher education and university-industry cooperation; (6) vocationalism as a problem in communication studies; (7) some industrial attitudes toward communication studies; (8) lessons from France and Belgium, where academic communication studies and the media industries in Europe are concentrated; (9) the relationship between media and academic education in Belgium; and (10) the future of communication studies, i.e., a description of six potential features of the developing relationship between media industries and academic communication studies. (1 end note and 22 references) (CGD)