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Peer reviewedDurkin, Kevin; Hutchins, Gina – Journal of Educational Television, 1984
Study of secondary school pupils' reactions to viewing careers education materials in which people were shown in occupations traditionally associated with the opposite sex found that young adolescents viewing counter-stereotyped programs were no less stereotyped in career beliefs. Results are discussed in terms of resilience of sex role in…
Descriptors: Adolescents, Attitude Change, Careers, Educational Television
Download full textLivingstone, Sonia – 1986
Two studies used multidimensional scaling to uncover viewers' spontaneous, largely implicit interpretations of Dallas (American) and Coronation Street (British), two soap operas in a genre of social realism that explicitly aims to parallel or directly contribute to the symbolic world of the viewer. The results bear upon the discipline of social…
Descriptors: Characterization, Cultural Influences, Foreign Countries, Labeling (of Persons)
