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Direct linkCarolyn McNicholas; Rita Marcella – Journal of Marketing for Higher Education, 2024
This paper explores the decision-making process of international non-EU postgraduates when choosing a qualification from a UK business school and proposes a new model which reflects the iterative, cyclical and continuous nature of the process. The degree of rigour and rationality employed in decision-making was often limited and influenced by…
Descriptors: Foreign Countries, Decision Making, Foreign Students, Graduate Students
