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Exploring International Brand Alliances between Local and Foreign Higher Education Institutions: An Empirical Study of Sub-Degree Students
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Oy Lar Kiki, Chan; Lau, Yui-yip; Chan, Victor C. W. – International Journal of Educational Management, 2023
Purpose: This study empirically investigates the influence of students' brand attitudes and perceptions of brand fit on their study intention vis-à-vis international brand alliances and individual brands after alliance. Design/methodology/approach: Structural equation modelling (SEM) was used in data analysis, and a questionnaire was administered…
Descriptors: Reputation, Institutional Characteristics, Institutional Cooperation, Student Attitudes
New Challenges to Education: Lessons from around the World. BCES Conference Books, Volume 19
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Popov, Nikolay, Ed.; Wolhuter, Charl, Ed.; de Beer, Louw, Ed.; Hilton, Gillian, Ed.; Ogunleye, James, Ed.; Achinewhu-Nworgu, Elizabeth, Ed.; Niemczyk, Ewelina, Ed. – Bulgarian Comparative Education Society, 2021
This volume contains a collection of selected papers submitted to the 19th Annual International Conference of the Bulgarian Comparative Education Society (BCES) held in June 2021. The 19th BCES Conference theme is "New Challenges to Education: Lessons from around the World." The book includes 40 papers written by 66 authors from 15…
Descriptors: Educational History, Foreign Countries, Comparative Education, Global Approach