This study evaluates the influence of ranking reports on university brands' credibility and perceived differentiation. Signaling theory is applied to link ranking with credibility and perceived differentiation. An experimental approach was used to collect data and to test the hypothesis. Data was collected from 328 participants in the UK regarding…

Purpose: The purpose of this study is to investigate how COVID-19 impacted overseas students' decision to apply for an undergraduate degree at UK universities. Design/methodology/approach: This study compares the number of university applications from overseas students in summer and autumn 2020 with those in the period 2011-2019. Multivariate…

Although students are increasingly cast as consumers wanting 'value for money', this study empirically investigated whether students actively seek value for money. In Study 1, 1,772 undergraduates at a mid-ranked English university were asked open-ended questions about what they had wanted from their university learning experience and how that had…

Based on the life and educational histories of sixteen high-achieving, working-class girls applying to high-tariff universities, this paper rekindles debates about the role of agency within the decision-making process of young people who might not otherwise be expected to apply to such institutions. It draws on Margaret Archer's theorising to…

The COVID-19 pandemic has caused unpredicted disruption to international students' mobility, which has created challenges for the principal host and sending countries (i.e. the UK and China). This study focuses on the UK's prospective Chinese master's students who have, reluctantly, deferred their education abroad during the COVID-19 pandemic and…

An evaluation of extant research reveals a significant blind spot around investigating the enrolment decision-making of Indian international students in the STEM fields. This study qualitatively explores the motivations of Indian international students to pursue a STEM Master's program in an industrialised country. To elicit pertinent information,…

Chinese students studying abroad have been increasing rapidly in the past decades and become a significant financial contribution to receiving countries. Accordingly, understanding their enrollment choice is essential to facilitate college marketing and admission strategies. Though the decision process is believed to be different from domestic…

This paper focuses on international student mobility and the funding of higher education. We theorize that relying on international students for funding is stronger for institutions in developed English-speaking countries because they more often adopt marketization practices. Compared to Northern and Southern European countries, we find that they…

Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…

Although regulations and established practices in academia have focused on a data-rich model of performance information, both to evidence operational capability and to support recruitment, it is considered that this approach has been largely ineffective in addressing student choice behaviour. Historical studies, business, psychology, and…

This study provides an empirical approach to utilizing an Artificial Intelligence (AI)-based system for identifying students' university choice factors that impact their matriculation decision. We created an AI-based chatbot that gathered both qualitative and quantitative data from nearly 1200 participants worldwide. The entire human-AI…

The UK has a long track record in successfully recruiting international students, who typically go on to have successful careers. This report considers the careers and employability support they receive using the findings from specially commissioned qualitative and quantitative research conducted among current and recent international students in…

Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…

This paper provides a critical analysis of the United Kingdom's higher education Key Information Set (KIS), which was implemented following the 2011 UK White Paper 'Students at the Heart of the System'. It argues that one of the central tenets of the KIS -- providing information that students within a free market can make an informed choice and,…

Since the 2016 vote to leave the European Union, business schools in the United Kingdom (UK) have continued to experience strong demand from non-UK citizens despite fears that Brexit would repel international business school candidates. The Graduate Management Admission Council (GMAC) has been tracking Graduate Management Admission Test™ (GMAT™)…