A study of British students in Years 6, 10, and 12 found that they base their understanding of careers and work on images from personal experience, adults, and the media. Career decisions are based on pragmatic, opportunistic factors, not well matched with supply and demand. A divergent, holistic approach to guidance should challenge their…

Reviewed some UK graduate programs' information materials and a set of focus groups with students, and examined the nature of demand for graduate program information in two studies. Results show documents were uneven and frequently did not provide enough information, and applicants want more contact with departments and their students. (EV)

We examine university choice as a case of consumer decision making and adopt a brand elimination framework. This approach is predicated on the grounds that a large amount of research in consumer behavior has shown that in markets where there are many alternative brands, consumers use phased-decision strategies. In these research studies, the…

Perceptions of United Kingdom students concerning higher education, student choices of individual programs and institutions, and sources of information were studied in 1982, based on a national survey of over 1,500 student applicants to institutions of higher education, from 50 schools, and backed up by interviews with over 500 of those sampled.…

This practical guide offers a British perspective to beginning, pursuing, and completing a research degree and is designed to aid graduate students in addressing a wide range of new and unfamiliar roles, expectations, and needs. Some issues addressed are specific to foreign students. An introductory section describes the guide's rationale and…