This quantitative study is concerned with what determines prospective university students' first choice between universities of different status. The results suggest that examination performance, going to an independent school and fear of debt independently affect students' decisions. Social factors and students' perceived level of information on…

Purpose: This paper aims to determine the role of ethnic origin on university application among Leicester college students. Design/methodology/approach: The approach takes the form of a quantitative survey of 427 students in sixth form colleges in Leicester. Findings: Five distinct motivational factors were derived from a survey of 427 sixth form…

The climate of competition for students in the higher education sector makes it imperative that institutions increase their marketing efforts, both domestically and internationally, to help sustain student numbers. In Australia, the Bradley Report and the government response, which will do away with quotas, allows for a much freer market than…

Do prospective students get the information they need to assess what can be gained from attending a particular higher education institution? Professor Gibbs' highly influential 2010 report, "Dimensions of Quality", found that student outcomes can be affected by the way that institutions choose to use available resources; class size, the…

Every year, many students in the UK fail to achieve a place at their preferred university because they take the wrong A-level subjects. This study aims to suggest a framework for helping students choose the right subjects. Data on student achievement in A-level examinations were obtained from a UK sixth form college over a four-year period.…

This article examines the reported influences on the university choices of 17 gay male undergraduate students attending a UK institution. It is argued that this process is strongly mediated by, and, therefore, has to be considered in relation to, class. Data analysis provides insight into the factors gay students say are important in selecting…

This volume contains a collection of selected papers submitted to the 19th Annual International Conference of the Bulgarian Comparative Education Society (BCES) held in June 2021. The 19th BCES Conference theme is "New Challenges to Education: Lessons from around the World." The book includes 40 papers written by 66 authors from 15…

In the light of the forthcoming policy shift to full-cost fees for English undergraduates, this study examines the impact of fee changes on how students weigh up their university choices. Conjoint analysis is used to examine the importance that students attach to various attributes of a university. It also explores differences across subsections…

In 2005, the National Foundation for Educational Research (NFER) was commissioned to evaluate the potential value of using an aptitude test as an additional tool in the selection of candidates for admission to higher education (HE). This five-year study is co-funded by the National Foundation for Educational Research (NFER), the Department for…

Purpose: Issues such as managing brand image, assessing advertising medium effectiveness and collecting market intelligence are common practice for higher education institutions (HEIs). Consequently, understanding the information needs of potential students to the HEI when they make their decisions is paramount. The aim of this survey is to…

Whilst there has been growing attention paid to the imbalance of Higher Education (HE) applications according to social class, insufficient attention has been paid to the successful minority of working-class young people who do secure places in some of the UK's leading HE institutions. In particular, the influence and nature of pre-university…

With the tuition cost of traditional colleges and universities soaring and education technology advancing, online courses and degree programs are becoming more common. Some critics argue that an online degree cannot provide all the important features of a traditional college education, from extracurricular activities to new professional networks,…

In the UK there has historically been a clear demarcation between the academic and vocational routes through education post-16. Generally vocational study is taken either on a part time basis or full time at Further Education (FE) colleges. Students who want to take academic qualifications such as A levels have the option to enrol in a school…

Purpose: As colleges implement alternative forms of education delivery, prospective students must consider the method of instruction when choosing a post-secondary institution. The purpose of this research paper is to assess the search criteria considered most important to prospective undergraduate students and to evaluate their preference for…

Whilst government policies are now pushing teachers to listen to pupils, this concern is largely framed within the school improvement agenda. This is not the only arena where listening to pupils counts. This article examines the ways in which two young people, making a significant choice about which university to attend, felt unable to discuss…