This paper argues that a data-driven, niche-focused approach to strategy development will assist Higher Education Institutions to direct their financial resources to greater effect by providing a more tailored service to students, therefore, increasing student satisfaction and creating brand loyalty. This approach will give institutions greater…

This study aims to explore the factors that influence Asian student mobility using a life planning model, which focuses on students' lifelong planning and restricting factors in decision-making. As a result of macro data analysis of student mobility from six Asian source countries to eight major destinations from 1999 to 2017, the income gap…

Purpose: There is strong evidence that year-long work placements make students more employable and produces better academic performance. Despite this, UK participation rates remain stubbornly low. The authors examine the influence of academic performance on students' willingness and ability to complete work placements. Design/methodology/approach:…

Background: Spoken discourse is commonly affected after traumatic brain injury (TBI). Although guidelines recommend prioritizing discourse-level skills in cognitive communication management, previous literature has highlighted challenges in managing discourse clinically. Little is known about how speech-language pathologists (SLPs) assess and…

This article explores the nature of the construct underlying classroom-based English for academic purpose (EAP) oral presentation assessments, which are used, in part, to determine admission to programmes of study at UK universities. Through analysis of qualitative data (from questionnaires, interviews, rating discussions, and fieldnotes), the…

This study evaluates the influence of ranking reports on university brands' credibility and perceived differentiation. Signaling theory is applied to link ranking with credibility and perceived differentiation. An experimental approach was used to collect data and to test the hypothesis. Data was collected from 328 participants in the UK regarding…

Student voice in governance and decision-making has become ubiquitous in higher education, evolving from buzzword to orthodoxy. Student engagement measures have become instruments of quality control, with students expected to take an active role in shaping institutional policy and practice. In this paper, we argue that this ubiquity of demands for…

Purpose: The purpose of this study is to investigate how COVID-19 impacted overseas students' decision to apply for an undergraduate degree at UK universities. Design/methodology/approach: This study compares the number of university applications from overseas students in summer and autumn 2020 with those in the period 2011-2019. Multivariate…

This article reports on a small-scale research project conducted in the summer of 2021. It explores the impact of a grass-roots Anti-Racist Community of Practice on organizational culture and how much it influenced the decision-making practices of the library's Senior Management Team. Discussed are issues of structural and institutional racism,…

Based on the life and educational histories of sixteen high-achieving, working-class girls applying to high-tariff universities, this paper rekindles debates about the role of agency within the decision-making process of young people who might not otherwise be expected to apply to such institutions. It draws on Margaret Archer's theorising to…

The COVID-19 pandemic has caused unpredicted disruption to international students' mobility, which has created challenges for the principal host and sending countries (i.e. the UK and China). This study focuses on the UK's prospective Chinese master's students who have, reluctantly, deferred their education abroad during the COVID-19 pandemic and…

In this paper, we investigate the impact of virtual mentors (VM) on the decision-making process and cultural awareness of prospective international students. Through a theoretical dialogue between Bourdieu's cultural intermediation and Barad's new materialism, we seek to understand the translative function of virtual mentors from the Global South…

The increased participation in the UK of university students in activities that are liminal to the sex industry such as 'sugar dating', defined as the transactional relationship between a younger woman (Sugar Baby) and an older, affluent man (Sugar Daddy), is under-researched. This article draws from seven interviews conducted with university…

This paper presents a constructivist grounded theory on the decision-making process that UK home and alternative educators undertake and the related influencing factors. Twenty-one participants from a diverse range of backgrounds were interviewed between one and three times over a two-year period. Some were current home and alternative educators…

This article considers the contribution of the governance professional to the governing of further education colleges in the United Kingdom and arises from a wider study of the ways in which college boards develop and implement college strategy. This is the first observational study to focus on what the governance professional does within the…